BETTER

COTTON

INITIATIVE

DISCOVER OUR COMMITMENT TO A GREEN FUTURE

Alcott, for a better world!

We partner with Better Cotton to improve cotton farming globally. Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, homever, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we 'source'.

What is
BETTER COTTON

Better Cotton provides training to growers to promote care for the environment and the protection of workers.

OBJECTIVES

We are committed to sourcing 100% of our cotton
as Better Cotton by 2026.