BETTER
COTTON
INITIATIVE
DISCOVER OUR COMMITMENT TO A GREEN FUTURE
Alcott, for a better world!
We partner with Better Cotton to improve cotton farming globally. Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, homever, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we 'source'.
What is
BETTER COTTON
Better Cotton provides training to growers to promote care for the environment and the protection of workers.
OBJECTIVES
We are committed to sourcing 100% of our cotton
as Better Cotton by 2026.
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