{ "action": "Product-Variation", "queryString": "dwvar_SH14102DOY11_color=C143&pid=SH14102DOY11&quantity=1", "locale": "en_GB", "product": { "uuid": "1cb64a12d228a04f5e0cc2c83d", "id": "97408001", "productName": "100% cotton fleece shorts with contrasting embroidery and piping", "productType": "variationGroup", "brand": "ALCOTT", "price": { "sales": { "value": 15.99, "currency": "GBP", "formatted": "£15.99", "decimalPrice": "15.99", "label": "retail", "showLabel": false }, "list": null, "priceInfoGTM": { "isPromoPrice": false, "isSalePrice": false }, "html": "\n\n\n\n\n